Are you looking for a Google AdWords reseller program? Adwords is a flagship advertising product belonging to Google. Adwords provides pay-per-click (PPC) advertising and website targeted advertising for both banner and text ads. Today, it’s easy to find a Google AdWords reseller program. But, is there a difference between an AdWords professional and an AdWords seller? Well, let’s find out.

Google AdWords Reseller Program – What You Should Know

Google AdWords professionals

The Google AdWords program was designed for companies or individuals who want to manage more than one AdWords client account. To be a certified expert, you have to satisfy certain requirements; including passing an exam online and spending some amount of money for 90 days.

After you meet these requirements, you get a logo that you can put on your site. When visitors click on this logo, it will redirect them to a status page to know for sure that the individual is a qualified professional.

Google AdWords resellers

Google AdWords resellers are like salespersons that are appointed by Google, with yearly or monthly sales quotas. The role of these resellers is to sell AdWords. You shouldn’t, however, mistake them as Google AdWords professionals. The role of the AdWords professionals is to lean more towards techniques to rank your ads higher at affordable prices and boost conversion rates.

You have to take care when you find agencies that play down the role of AdWords professionals as they are the reseller. Ensure you ask them for optimization tips and the techniques they use to boost conversion rates. If you wish to get real results from Adwords, you have to work with the best white label PPC services provider and not with AdWords salespersons.

Benefits of Google AdWords program

The text-based adverts used with the AdWords program can produce great results. The type of advertising is important because:

• Ease – It’s relatively easy for advertisers to work with Google AdWords. These text-based ads can easily be self-produced with favorable results.
• Cost-effective – Google AdWords is a quite cost-effective way of generating traffic for a website. This advertising involves a relatively small activation fee and then cost-per-click expenses. The extra charges, however, don’t apply unless people click on and respond to an advert.
• Conversions – Google does a targeting that helps boost conversions for an online business. When a lot of traffic is targeted towards a particular topic, the viewers are more likely to convert as desired. That can result in a boost in traffic and ultimately the sales.

Conclusion

Google offers a solid and cost-effective option to advertise your business online. AdWords delivers a targeted audience that can simply convert into sales. Through the Google AdWords reseller program, advertisers can get an extra boost such as tracking help for enhanced targeting and performance.